An online store in pursuit of a slow and thoughtful home.
As VP Marketing + Operations at Kaufmann Mercantile, I oversaw growth and marketing strategy for brand, partnerships and digital marketing. Additionally I served as the business lead for editorial, product development and customer experience teams, co-coordinating our team's work across all departments.
In addition to building core growth-driving infrastructure and driving all channel marketing programming, I led repositioning of the brand strategy to better focus on target market, launch of a bestselling tie-in book, launch of a private label furniture line and the production and launch of a print catalog.
Kaufmann Mercantile, a Store That’s Strictly One to a Customer —New York TIMES
Store
Partner Promotion | Kaufmann Mercantile x Tokyobike
Holiday Curated Shopping Guides
Cyber Monday Mission-Driven Promotional Campaign
Social Engagement Campaign | #WellLived on Instagram
Print Catalog
The Kaufmann Mercantile Guide
Paid Social Banner
Nolita Pop-up
