Real, good food. For cats. 🐱🥩
As Head of Growth at Smalls, I was a cross-functional lead across marketing, product and engineering teams to deliver on performance goals that enabled a $9 million Series A in April 2021. In addition to overseeing demand gen marketing channels, I drove business logic and deployment of new product catalog architecture (6 > 26 SKUs), product redesign, customer portal, self-service plan management, abandon drips, performance landing pages, and conversion rate optimization. I informed the team growth plan, recruiting methodology and personally sourced and recruited 10 employees inclusive of offshore engineering group.